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Behnam

Senior Web/App Developer

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AzarControl

AzarControl – Technical SEO Relaunch

Technical relaunch focused on SEO health, performance, and indexability. After 3 months: 23K impressions, 2.2K clicks, 9.6% CTR, avg position 6.8.

SEORelaunchWeb
AzarControl – Technical SEO Relaunch - Image 1

Project Overview

AzarControl Technical SEO Relaunch wasn’t a “fresh coat of paint”—it was a controlled takeover of risk. Most relaunches fail quietly: URLs change, signals get lost, indexation breaks, and Google pushes the site back until it can trust it again. Olymaris doesn’t leave trust to chance.

For us, a technical relaunch means two things: neutralize migration risks before launch, then lock in growth with measurable signals after release. We executed the relaunch across three pillars: sealing leaks, stabilizing authority, and accelerating performance.

Strategy & Execution

  • Migration Blueprint & URL Mapping: every legacy page needed a deliberate destination. Redirects were designed around content relevance and page value to preserve equity.
  • Indexability Control: robots, sitemaps, canonicals, and page status were reviewed to ensure Google sees exactly what it should—nothing more, nothing less.
  • Core Web Vitals & Speed: performance upgrades reduced friction, strengthened behavioral signals, and improved competitiveness in search results.
  • Information Architecture & Internal Linking: we reshaped structure so priority pages are discovered faster, topical connections grow stronger, and crawlers don’t “guess” paths.
  • Structured Data & Technical QA: schema for clarity, QA for preventing small mistakes with expensive consequences.

Measured Results (3 Months Post-Relaunch)

  • Impressions: 23K
  • Clicks: 2.2K
  • CTR: 9.6%
  • Average Position: 6.8

In plain terms: the site didn’t just survive the relaunch—it earned visibility faster and converted that visibility into clicks with a strong CTR. That’s what happens when technical foundations, indexing signals, and page performance are aligned.

Next Moves (to compound growth)

  • Scale landing pages based on high-CTR queries
  • Strengthen winning pages and build topic clusters
  • Refine titles/meta for higher click-through rate
  • Monitor Search Console continuously and fix volatility early

Summary: This relaunch was signal control—structure, speed, and indexation reinforced so Google has reasons to trust, and users have reasons to click.

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