10 Deadly Website Mistakes Companies Make (and how to turn your site into a lead engine)

Introduction: Most Websites Look "Professional" But Don't Actually Perform

If you open several corporate websites back to back, the picture is familiar:

• A sleek header
• A few sliders
• Some service boxes
• An "About Us" page full of clichés
• A contact form at the bottom

Everything looks neat and professional on the surface.

But in practice:

• No leads come in
• Forms don't get filled out
• The phone doesn't ring from website visitors

And the CEO says: "We have a website, but it doesn't really do anything for us."

This article is written exactly for this reason: 10 common corporate website mistakes that slowly kill your trust, leads, and sales opportunities – and more importantly, practical solutions to turn your site into a lead generation engine.

If you don't yet have a clear picture of the costs and services you should expect from a professional agency, read this hub article too:

👉 What Costs and Services Should You Really Expect?

Mistake #2: Vague Message – It's Unclear What You Do and For Whom

Many website headers look like this:

"Innovative solutions to improve your business"

But it's not clear:

• Exactly what services do you offer?
• For what types of companies or industries?
• Why should I pay attention to you, not your competitor?

Why is this dangerous?

If the user doesn't understand in the first 5-7 seconds who you are and exactly what problem you solve for whom, they leave. Generic message = zero attention.

Warning Signs:

• The header is full of generic slogans
• If you swap your logo with a competitor's, the text still seems "correct"
• Customers ask on the phone: "What exactly do you do?"

Practical Solution:

In the homepage Hero, clearly state three things:

• What are we? E.g.: "Custom Software Development Agency" / "Web Design and UX Company"
• For whom? Startups, B2B, manufacturers, industrial companies, etc.
• What result do we create? Increased sales, reduced errors, faster processes, lower costs, etc.

Simple example:

"Design and development of custom websites for B2B companies and startups that want to digitize and scale their sales and processes."

Mistake #4: Weak or Invisible CTA – The User Doesn't Know the Next Step

The user comes, reads, but then... it's completely unclear what they should do:

• Call?
• Fill out a form?
• Get a demo?
• Ask for a price?

Why is this dangerous?

A user who leaves the site without a CTA is like someone who walked into your office, no one talked to them, and they left in silence.

Practical Solution:

• Define one main CTA for each important page
• Services page: "Request Free Consultation"
• Product page: "Request Demo" or "Request Quote"

Buttons should:

• Be clear and distinguishable
• Have action-oriented text (instead of "Submit", use "Get Free Consultation")
• Appear at the top, middle, and bottom of the page (without spamming)

Mistake #6: Not Building Trust – No Portfolio, No Faces, No Transparency

Many think writing "We are trustworthy" is enough. It's not.

What builds trust?

• Real client logos
• Work samples and Case Studies
• Faces of real people (team)
• Physical address, landline number, legal information, etc.

Why is this dangerous?

B2B customers are inherently skeptical and sensitive about credibility. If you have nothing to show, they assume you have nothing to show.

Practical Solution:

• Create a Portfolio/Case Study page: At least 3-5 samples. Customer problem → Solution → Result (preferably with numbers)
• Display client logos on the homepage and service pages
• Have a "Team" page (even if short) with names and roles of key people
• Place contact info, address, and social media links clearly and visibly

Mistake #8: Unclear Path for Contact, Quote Request, or Demo

After browsing the site, the user says: "Okay, I want to engage with this company."

But suddenly they see:

• No proper form for projects
• Required information isn't asked
• The contact page has a dry form without explaining what happens next

Why is this dangerous?

A user ready to engage is gold. If the collaboration request path is unclear, they assume the internal company process is just as unclear.

Practical Solution:

• Create dedicated pages for important requests (new project, product purchase, B2B collaboration)
• On these pages, clearly state: what information you need and why, what happens after form submission, and when you'll respond
• Forms should be neither too short (useless) nor too long (scary) – just essential information to assess seriousness and understand initial needs

Mistake #10: No Regular Measurement and Optimization

Many sites have been untouched for years. No one looks at:

• Which page gets the most visits?
• Where do users abandon the page?
• How many people complete the forms?

Why is this dangerous?

What you don't measure, you can't manage. A small change in button text or form layout might multiply conversion rates – but if you don't see data, you'll never know.

Practical Solution:

• Properly install an analytics tool (like GA or Matomo)
• Track at least: high-traffic pages, exit rates, common user paths, form completions
• Every three months, define and test 2-3 simple improvement hypotheses: "If we change the button text from 'Submit' to 'Get Free Consultation', will more forms be filled?"
• Always work first on things closest to the site's main goal: leads, calls, demos, quote requests

Quick Checklist to Evaluate Your Corporate Website

Ask yourself these 10 questions. Every "no" means a serious weakness:

1. If I open the site, do I understand in 5 seconds what you do and for whom?
2. Is the site just a catalog or does it have a clear goal like "increase consultation requests"?
3. Does the homepage tell a logical story from customer problem to solution, proof, and CTA?
4. Do important pages have clear, attractive CTAs with action-oriented text?
5. Do you talk about services in customer results language, not just technical features?
6. Is there a portfolio, client logos, team faces, and transparent contact info on the site?
7. Is the mobile experience and site load speed acceptable?
8. Is the path for collaboration request, quote, or demo clear and simple?
9. Do you have dedicated pages and content for important keywords in your field?
10. Do you regularly analyze site data and optimize based on it?

If the answer is "no" for most of these, your current site is more like a pretty poster than a real lever for company power and growth.